πŸ‘‹
Welcome to your UX audit! Use your keyboard arrows to navigate through the case study.
https://spurnow.com
🫑
I finished initial onboarding, landed on the dashboard
and oh...
https://spurnow.com
😍
...1 of 4 steps already completed. Love it!
https://spurnow.com
πŸ’‘
🎯
Goal-Gradient Effect
UX PRO TIP

Motivation increases as users get closer to their goal.


Getting users to see that their journey has already started may increase channel completition rate.


Fun fact: A 10-stamp loyalty card pre-stamped twice will be completed faster than an 8-stamp one with 0 pre-stamps.

https://spurnow.com
πŸ€”
Hmm, but where do I begin?!
https://spurnow.com
🧐
Everything's 0... I guess I need to set up something. Add a channel?
https://spurnow.com
🀨
But why are there so many actions?
https://spurnow.com
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🧠
Information Overload
PSYCHOLOGY TIP

Information overload occurs when the amount of input to a system exceeds its processing capacity, often resulting in a reduction in decision quality.

  • Help users decide
  • Less clutter = faster decisions
  • Eliminate unnecessary steps
https://spurnow.com
πŸ€”
My attention is spread around β€”
https://spurnow.com
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β€” and it all looks the same *squinting eye test*
https://spurnow.com
🚨
I almost collapsed it assuming it to be optional... a missed opportunity!
https://spurnow.com
🚨
There are 4 problems:
1. No linear flow
2. No primary action
3. Visual emphasis on the 'Completed' card
4. Is API integration for everyone?
Redesign
https://spurnow.com
βœ…
Voila! Now it's actionable!:
1. Step-by-step linear flow
2. Clear next action
3. Removed visual noise
4. Incentive for completion
https://spurnow.com
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🎁
Users crave rewards
UX PRO TIP

Whether its unexpected and occasional rewards or bonuses for completing tasks, humans love rewards.


It keeps users engaged and motivated to complete the task.


In this case, giving AI credits for completion motivated them to set up faster, further increasing the retention rate.

https://spurnow.com
πŸ’ͺ
Now, time to clean up rest of the dashboard!
https://spurnow.com
πŸ€”
Wow, that's specific...
https://spurnow.com
🀨
... and is the 'From-To' date period even needed when there's already a toggle (except when its Custom)?
https://spurnow.com
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πŸ’Ž
Intent over facts
#UX PRO TIP

People don't want facts, they want their intent understood. Don't provide them buttons and texts, provide them ready-made solutions based on what they want.

  • "Last 7 days" instead of "Week"
  • "Last 30 days" instead of "Month"
  • "Financial quarter" instead of "Billing cycle"


Maybe something like this?

https://spurnow.com
πŸ€”
Before updating the UI... I wonder what's inside filters?
https://spurnow.com
😡
Oh, channel filters. Why is it buried inside though?
https://spurnow.com
🚨
Also,
1. Are the zero values because of no channel or no data?
2.The strong CTAs are conflicting with the primary action!
Redesign
https://spurnow.com
βœ…
*TADA* there we go - much better!
https://spurnow.com
πŸ€”
Something still feels off..
https://spurnow.com
🀨
Is this to personalize the experience? But why am I the only focus?
https://spurnow.com
https://spurnow.com/onboarding
πŸ˜•
I remember setting up my brand during onboarding... but I don't see it mentioned anywhere.
https://spurnow.com
πŸ˜…
*after 5 mins* Oh! I found it β€”
https://spurnow.com
😢
Umm wait, what's profile??
https://spurnow.com
πŸ˜΅β€πŸ’«
Workspace?? This is confusing!
https://spurnow.com
πŸ€”
There are 3 levels of navigation
1. Brand level
2. Global level
3. Sub-navigation
https://spurnow.com
πŸ₯Έ
A quick fix - move brand level above user level, as user is secondary.
https://spurnow.com
πŸ˜…
But the user settings sits awkwardly...
https://spurnow.com
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... and do we really need Spur's branding at this point?
Redesign
https://spurnow.com
🀌
what if... *chef's kiss*
https://spurnow.com
😍
Personalized dashboard with a separate settings and user profile.
1. Clear brand level
2. Cleaner global navigation
https://spurnow.com
😌
All good to go!
https://spurnow.com
πŸ˜΅β€πŸ’«
[BONUS] The sub-navigation is sooo overwhelming!
Redesign
https://spurnow.com
😍
Why not categorize them without user having to do it mentally?
😌
Audit complete!
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